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Why did you feel it was essential to write this book?
I wanted it to be a book that could be read in one sitting to help people navigate the wide world of franchising. It is short, sweet, and to the point.
What does this book do for the average person?
It is a “how-to” guide for finding, evaluating, and funding a franchise business.
What is the takeaway message?
Franchising is all about systems, processes, and support. Researching a franchise should be done as well.
